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To drive sales of the Renault range of cars, Renault approached Publicis to create a website and roadshow that would drive purchases of their vehicles. Working with a Developer and the Head of Digital, we created a means by which potential customers could choose the car is best suited to them. We built a website that hosted a navigation quiz leading the user to their ideal Renault car.
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Site wireframe and page flow. A micropersona of the user is established, identifying the business goal, design intents and problems that may be faced.
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The website functions as a simple multiple choice questionnaire and after answering 5 fun questions the user is presented with their ideal Renault car. The user can view the car in a gallery, use a 360 degree view tool, view the complete car spec and book a test drive.
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Desktop design
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I designed the branding for the roadshow that went to shopping centres across Ireland promoting the campaign and website. Promotional staff had the Carchart.ie website on iPads that passers-by could engage with, take the questionnaire and submit their details.
View the full website at Carchart.ie
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Created while working at Publicis
Art Director: Jonathon Ryan
Creative Director: Eddie Gardner
Head of Digital: Shane Casey
Developer: Andrew Caulfield