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Absolut Vodka wanted to engage with their audience where they enjoy their product in bars and for the experience to be shared online.
Working with the Head of Digital, we came up with an innovative solution called Pulse by Absolut which invited bar-goers to have a go at dancing in front of a custom-built video booth. By taking part they were in with a chance of having their performance featured in a new music video for the band Le Galaxie, who had teamed up with Absolut to collaborate on this ambitious music video for their upcoming single ‘Carmen’.
Working with a 3D Artist, I designed a series of posters, a landing page and email templates to promote participation and the overall campaign itself.
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Microsite landing page
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Email template design
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Campaign case study
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Created while working at Publicis
Art Director: Jonathon Ryan
Art Director: Cormac O'Connor
Creative Director: Eddie Gardner
Head of Digital: Shane Casey
Digital Artist: Barry Smith